Elevation Growth | Growth Plan
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Growth Plan

At the center of Elevation Growth Partners is our central planning process. The 1,000-Day Growth Plan provides the focus and urgency for sustained growth to occur. In our experience, the traditional strategic planning process often neglects the integration of a revenue model to fund the great ideas in the plan. So many times the Strategic Plan ends up in a 3-ring binder gathering dust on the shelf. Our plans (often 40-50 pages in length) are summarized in a one-page document suitable to share with major investors and stakeholders in the ministry. That can make all the difference in a plan being successful or languishing for lack of resources.

 

A unique approach to planning, we’ve led dozens of organizations through the 1,000-day planning process. Your entire strategic map (often 40-50 pages in length) is summarized on just one page – perfect for sharing your case and plan with major donors.

The problem and need

This section explains the “great problem” the organization is called to address and the people it is called to serve. While most ministries have adequate mission/vision statements, we find that a “problem statement” often more effectively connects with and motivates constituents to real and meaningful engagement.

 

We provide a Current State narrative that describes the current religious market in respect to the organization’s financial and ministry goals and objectives.

The mission’s unique solution

With an ever-increasing number of non-profits (now more than 1.5 million in the U.S.) seeking finite constituent engagement, it is imperative that the organization can articulate a clear, concise, and compelling unique solution to the “problem” it seeks to address.

 

In this phase, Elevation Growth Partners addresses the organization’s unique brand position in the Christian marketplace and the distinctive approaches it employs to address the “great problem.”

The urgency – Why Now?

A vivid description of why the organization needs supportive, engaged constituents. Critical issues are identified.

Key organizational priorities

This section is the articulation of the ministry vision, promise, and driver for the next 1,000 days. It includes program objectives, budgets, implementation schedules, and personnel assigned.

Ministry Brand Experiential Position

A detailed examination of the world-class experience that the ministry delivers to the stakeholder.

The Ministry Brand Character

A full communications audit that examines not only themes but also the personality voice and look of the ministry brand.

Ministry Brand Comparison

A full market audit of other ministries that offer similar ministry service to the public. This analysis helps a ministry brand position itself in a very crowded market environment.

Ministry Brand Identity

The external name, logo, slogan, and all identity elements of the ministry.

The 1000-Day timeline for action

The timeline addresses where the first and last dollars will be spent and addresses priority implementation and key benchmarks along the 1,000-day schedule.

Organizational alignment

This is part of a larger (optional) brand development engagement that seeks both internal and external alignment of stakeholder perception of the ministry brand

Growth funding model

Great plans often fail without a designated roadmap for growth. This section addresses a balanced and sustainable revenue model based upon the need for growth to reach key priorities addressed earlier.

 

A 1,000-day growth budget will be established with multiple revenue-generating models deployed to achieve the growth desired. Major donor, monthly, mass donor, foundation giving, asset-giving, and donor acquisition, events, and creative revenue generation will be explored.

Want to learn how the 1,000 Day plan can launch your ministry’s growth?